Rovaniemi has been the business centre of Finnish Lapland since the 19th century. It was razed to the ground by the Germans in the final days of World War II, with only a handful of buildings left standing. The rebuilding after the war and the economic development in the ensuing decades have left much of the city a featureless expanse of concrete blocks. Officially Rovaniemi became a city in 1960, and in 2006 it merged with the surrounding rural municipality of Rovaniemi.

Because of its central location and status, Rovaniemi has become a center of education in Finnish Lapland. There are as many as 10 000 university and university of applied sciences level students living in Rovaniemi. Compared to the number of inhabitants living in the old city area (pre-2006), as many as one in three or four people are students. During summers this shows as a large drop in the number of people vacating the city.

The river Kemijoki, notable for being the longest river in Finland, runs next to the city center. On the west side of the river there is a large hill called Ounasvaara.

Nestled in the northern reaches of Finland, Rovaniemi beckons with its unique blend of Arctic wonders and cultural warmth. As the official hometown of Santa Claus, this enchanting city invites you to cross the magical Arctic Circle and experience the festive spirit year-round.

Rovaniemi serves as a gateway to the Arctic wilderness, where the dancing Northern Lights and exhilarating winter activities await. Beyond the snowy landscapes, discover modern amenities, vibrant cultural events, and the genuine hospitality that defines this captivating destination. Whether you're seeking Arctic adventures or a touch of magic, Rovaniemi promises an unforgettable journey into the heart of Lapland.